Evaluation Question 1:

Evaluation presentation

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Evaluation Question 2:

How effective is the Combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts? on Prezi

Evaluation Question 3:

How did you use media technologies in the construction and research, planning and evaluation stages?

Technology has played a big part in the making of our coursework as it helped us develop our understanding into the horror genre. This is shown throughout my blog and in the final film trailer. We used Mac computers in our media department as a form of computing during the production work. We used Mac computer as they allow us to use programmes and software that wouldn’t be available on other types of computers. Macs provide us with Photoshop were we used it to create out magazine front cover and poster. Photoshop has a wide variety of tools were you can edit work to produce best finished work. Windows PowerPoint was also used a lot as we used it to produce work we then uploaded to Slideshare. We also used it to create our draft of the magazine front cover and poster. This universal software’s were used at different stages from evaluating to analysing out production work.
http://remakadir13.blogspot.com/2010/12/evaluation-of-movie-poster-step-by-step.html

For the research and planning stages we got into the habit of blogging consistently on a daily basis for at least 30minutes. We collected our individual research into props and Mise en scene from the internet. This was a huge advantage as we were able to research into the horror genre as well and look more specifically into horrors we wanted to base our concept around. We also used the internet to do a lot of research into synopsis, film posters and trailers. For all of these we evaluated them which helped us clearly see the step by step process in creating our end product, it also gave us an insight into what we could’ve changed and how we could’ve improved it.
http://remakadir13.blogspot.com/search?updated-min=2010-01-01T00%3A00%3A00-08%3A00&updated-max=2011-01-01T00%3A00%3A00-08%3A00&max-results=49

As we got examples from the internet to help us with our understanding of poster and trailers However, we had to use our own work and original images to create our own poster and magazines. I analysed many different trailers including Paranormal Activity and The devil to help me get an understanding on where to start with the production of our teaser trailer.
 http://remakadir13.blogspot.com/2010/10/teaser-trailer-tesaer-trailers-are.html

Another important piece of technology we used was a Sony handy camcorder, without this we would not have been able film our trailer. Our Sony camcorder came with a tripod that was used whilst filmiest to keep the shots steady, where appropriate. We also used a digital camera to take still pictures as an evidence of production work. We then transferred the data onto the computer and uploaded them to our blogs.
http://remakadir13.blogspot.com/2010/11/evidence-of-production-work-we-produced.html

After this we had to edit our shot and put them altogether to make our teaser trailer called 31.10.10. We used Imovie to put the shots together and add any effects and sound we wanted. This made it easier for us to navigate around and add images to any part of the trailer.  It was very easy to use and every member of the group got a chance at editing.
http://remakadir13.blogspot.com/2010/12/film-trailer-1.html

As audience feedback we used a Canon camera to film people’s responses to a few questions and uploaded it to our blog. We also used Facebook to get people reactions to what they made of the trailer. This helped us get a better understanding on what we can change and improve on and what our target audience likes to watch.
http://www.facebook.com/home.php?#!/pages/Media-Film-Publicity-Campaign-for-311010/176720165689556

Overall, media technologies were used throughout the making of our trailer, poster and front cover of our magazine. Flikr was used to upload all our still images where we could then add a description of each of the photos. YouTube was used to upload any videos that we had in our research and planning. This was very useful when we compared a teaser trailer to a normal length trailer. After using all these media technologies we managed to create a professional looking poster, front cover of a magazine and teaser trailer.  

 



Evaluation Question 4:

What have you learned from your audience feedback?

To help asses the effectiveness of our teaser trailer, I gathered some audience feedback to help me improve my evaluation as a publicity campaign. I began by posting the trailer, magazine front cover and poster on Facebook, a social networking site which my target audience is involved with.

Through this it enables people to leave comments about what they think of the publicity campaign and what is more effective. Although this enables me to get a limited amount of information i also took into account other audience feedback from the previous research and planning.
http://www.facebook.com/update_security_info.php?wizard=1#!/pages/Media-Film-Publicity-Campaign-for-311010/176720165689556
From all the pieces of audience feedback it is clear to me that we have successfully created a three great publicity campaigns. Many said the trailer really connected with the characters and they themselves connected with the children in the trailer and sympathised with them.
Despite the positive audience feedback there is one minor problem. To improve the trailer i will need to get views of anonymous members of the public however, i do not think it is necessary as i am confident our trailer fully serves its purpose as a marketing campaign.

Evaluation of Movie Poster:

Step by step for movie poster

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Front Cover Magazine Analysis:

FINAL TEASER TRAILER:

We had decided to change the sound in our horror movie trailer. This is because whilst editing, the music didn't fit in properly with the pace of the clips, and the music wasn't creating the eerie, horror atmosphere we were looking for. The music sounded more hip hop style which didn't fit in. So I did more research into horror soundtracks and came across a soundtrack on YouTube. This type of music was fast paced but at the same time did create that scary mysterious atmosphere we were looking for. The music has also fitted in with the pace of our trailer.
Above is the horror music clip we has used, however we are only using 00:59 seconds of it.
This is also a non copyrighted sound track

Film Trailer Edit 1:

This is the first edit of the teaser trailer. It contains the production details, seound and fimled footage in the correct order. The clips have been cut and edited to create continuity and a non realistic horror atmosphere as these shot will not be included in the actual movie. This will be altered and improved in the further development of the trailer after we get audeince feedback.

Media Technologies We Used:

Media Technologies on Prezi

Production Details:

Production info details

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Sound Editing:
Whilst editing we had to include non copyrighted music into our trailer. We found a website http://www.freeplaymusic.com/ to get the sound effects. These were then edited into the background music which was also found on the non copyrighted music site. Sound effects like heavy breathing and dead body thump was harder to find as they didn't sound the way we wanted them to sound. Eventually we found the right sound and Incorporated them into the trailer. We also faded out some of the background music so the dialogue of the trailer could be heard through the music and still have a scary impact. The background music we used was called 'The Relapse'. The background music used violins and and pianoes which goes with conventional horror music. We also added a back beat to give it a more contemoprary twist.

Storyboard 2: 
This is the second storyboard for our second shooting. We added more shots from the original first storyboard and also removed some shots.
Below we produced and evaluated our second storyboard.

Storyborad 2

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